BlackBerry Ltd (BBRY) Execs Leaving For Apple Inc. (AAPL) In India

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s struggle is proving to be beneficial for other smartphone makers in India, primarily Apple Inc. (NASDAQ:AAPL), Samsung Electronics and Micromax. In India, smartphone makers are picking up top talents leaving the struggling Canadian firm over the uncertainty of their job continuity. In the past nine months, the headcount at BlackBerry India has almost halved to 30, and vacant positions are not getting filled up.

Executives leaving BlackBerry

In the past three months, over a half a dozen senior BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) executives have left the company and joined other players, primarily Apple Inc. (NASDAQ:AAPL), Samsung and Micromax, says a report from Economic Times citing two senior executives who recently quit the company. According to the report, some of the executives have joined other smartphone makers at the same package while others, who are still on the job market, are ready to settle for a lower pay.

Apple’s India team is filled with former BlackBerry executives including Sanjay Kaul, chief of iPhone business, Manish Sharma (BlackBerry’s chief of modern trade) and Rahul Puri (heading the northern region for BlackBerry). Earlier this month, Debashis Dutta, who was heading the modern retail and online sales at BlackBerry, is also believed to have joined Apple.

Other recent exits from BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) India include names like Prosenjit Sen, the company’s director of retail channel sales (joined Micromax as vice-president of sales), Sunil Cutinha, head of service at BlackBerry (joined Samsung as director of customer satisfaction), Gary Chaudhury, handling enterprise business in India and other markets, and Sumita Tandon, the company’s human resources head.

Apart from the top-level executives, mid-level have also witnessed over 15 departures from the sales, marketing and service teams including regional heads.

BlackBerry leadership team still strong

However, BlackBerry India’s director of corporate communication, Varghese M Thomas claims that the company is attracting top talent in the industry, and the majority of its leadership team in India has been with the company for over three years now.

“We continue to hire key talent in India based on business needs and market dynamics,” Thomas told Economic Times, and added “Our focus and commitment continue to remain on growing and strengthening the business in India by aligning to our global goals to drive the company towards profitability.”

According to market tracker CMR, the share of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) in the Indian smartphone market was a mere 0.6% during July-September from 6% last year. Samsung dominates the market with 40% share followed by Micromax at 19.7%, Karbonn at 9.7%, Nokia at 5.7% and Apple Inc. (NASDAQ:AAPL) at 1.4%.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com

4 Comments on "BlackBerry Ltd (BBRY) Execs Leaving For Apple Inc. (AAPL) In India"

  1. I love how BlackBerry is changing it up. Mr Chen is really providing fresh air to the company. It’s clear the old team did not know how to convey that BB10 is the world’s best. Everyone still thinks BlackBerry is running bb7. It’s light years beyond that now and it deserves to be known.

  2. I love these fake “the end is near” news reports! The shorts are always up to some shenanigans. Poor people in India shouldn’t be fooling around with expensive phones.

  3. Aman, Everyday you make some comments to manipulate the stock to your or some others advantage. May be people are jumping the ship but remember other much more qualified people are coming aboard also. I find lack of integrity in your comments and articles. Please don’t be upset but it shows very clearly that you are putting a negative touch to every thing. Look at the bright side…everyone knows what happens when companies go through hard times. Please forgive me for speaking out.

  4. … and take your bad Karma with you!

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