BlackBerry CEO Reinstates BES Support For Windows Phone

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has reinstated BlackBerry Enterprise server for the Windows Phone platform. At present, operating systems that are compatible with the service are Android, iOS and BlackBerry itself. However, no update on the launch date for Windows phone has been provided yet.

BBM service coming to Windows

CEO John Chen of BlackBerry said that a sales team can be formed who will relay the features and benefits of BlackBerry Enterprise service to prospective customers.

“We’re going to protect their investment in iPhone, and Android, and everywhere else, even with Windows Phones…you could be an iPhone customer, and also a BlackBerry customer,” John Chen said in an interview with CrackBerry.

Windows phone users may also see BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) messenger soon in their Windows App store other than BES. According to Alex Kinsella of the BBM team, Windows phone users will get an opportunity to experience the BBM service. Android and iOS were much bigger platforms, so the service was first ported on them.

The CEO added that an Android customer could also be a BlackBerry customer, and it is not mutually exclusive. He said that this is an important message of the company going forward.

BES a growing segment for BlackBerry

BES is a multi-platform device management service, which allows company administrators to link the personal device of a user to the company’s email system so that the data could be deleted once the phone is lost. Also, the technology can regulate the camera of the device to ensure that it is not used during the business hours.  Security and Encryption features are also stuffed together with communication, and BlackBerry Balance work/home space separation.

Also, the firm could update its email service to be compatible with other platforms. If business users find the email service by BlackBerry performs better than Gmail and Outlook, then the business users could buy an application from BlackBerry for email services. This will enhance the revenue for the company, as well.

BlackBerry Enterprise Server 10 is a thriving segment of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), and the company has now more than 30,000 commercial and test servers installed to date, which is an increase over 25,000 in the previous quarter. It has a global enterprise customer base of 80,000 clients.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at [email protected]

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