Apple Inc. iPhone Users Are Smarter Than Others

Apple Inc. iPhone Users Are Smarter Than Others
ElisaRiva / Pixabay

Are users of Apple Inc. (AAPL)’s iPhone really smarter than users of other smartphones? Probably not, but one anecdotal study suggests that they could be. The results are probably pretty skewed though, considering how the study was conducted. The results come from an online agility test create by Ladbrokes, a betting firm in the U.K. (and spotted by CNET).

iPhone users, others challenged

The firm reportedly challenged 1,000 users of its smartphone app to complete the test. The questions are somewhat basic, like how many months have 28 days (which, by the way, is a trick question). In addition to simply scoring the number of questions the test taker got right, the app also sees how quickly the person is able to answer them.

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The fastest person who took the test was reportedly using a Samsung phone and answered all of them in 47 seconds. That’s a minute faster than the average owner of a Samsung phone. However, users of Apple Inc. (NASDAQ:AAPL)’s iPhone were, overall, said to be faster. On average, it took them 94 seconds to finish the test. Users of Google Inc (NASDAQ:GOOG)’s Nexus phone were second with a 99-second average time. Then Samsung users had an average time of 103 seconds, while HTC users took an average of 105 seconds. According to this particular study, those who use phones made by BlackBerry Ltd (ADR) (NASDAQ:BBRY) (TSE:BB) took the longest to finish the test, at an average of 118 seconds.

It should be noted, however, that the test gave no penalty for wrong answers, which means all users had to do was keep picking answers until they got them right.

Past survey also suggested iPhone users smartest

Last August, a separate study conducted by Consumer Intelligence Research Partners also suggested that users of Apple Inc. (NASDAQ:AAPL)’s iPhones are smarter than those who use other smartphones. That study, however, only separated smartphones by brand and did not account for who bought which type of smartphone within a brand. This means that those who bought the ultra-low end Samsung phones were counted within the greater pool of Samsung users, along with buyers of the high-end Galaxy phones.

As a result, if higher wealth means not only a better education and also more money to buy a more expensive phone, Apple Inc. (NASDAQ:AAPL) would naturally win out because the company doesn’t offer a truly ultra-low end smartphone.

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Michelle Jones is editor-in-chief for and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at
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