Apple Inc. iPad Air’s New Ad Is Aspirational, Not Just Promotional

Apple Inc. (NASDAQ:AAPL)’s iPad is a tablet full of possibilities. The Cupertino-based tech giant recently released an inspiring ad that shows the many ways the tablet can be used. The ad shows clips of the iPad playing parts in music, sports, dance, underwater exploration, and scientific research, among other things.

Apple shows possibilities with iPad Air

On the official iPad page, Apple Inc. (NASDAQ:AAPL) also features “What will your verse be” page with ad which details how the iPad Air helps everyone from filmmakers to mountain climbers do what they need to do. The page shows how marine biologists can use the tablet to research and record data without the hassle of a paper and pencil. Then you find out about the rock band Yao as they use the iPad to write songs, record music, and play live. You also learn about the LA Kings coach who uses his iPad to train players and improve their overall game. He even used the ThunderCloud iBench application to record the game, then zoomed in/out of footage to evaluate the players.

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Apple Inc. (NASDAQ:AAPL) knows their iPad is one of the most useful technology devices out there on the market. They know that the iPad is one of the best products on the market and that it can do just about anything – a feat that most tablet makers can’t claim.

Apple brings in real change

Nearly 30 years ago, Apple Inc. (NASDAQ:AAPL) debuted the Macintosh computer television with an advertisement on television. Although this ad is still very new and has yet to make a real impact, critics still have a lot to say. Tech Crunch’s Darrell Etherington said, “The message is not only that the iPad is capable of true creativity, but also that it’s an aspirational device: This is a lifestyle ad akin to the kind of thing you see from Lexus and other high-end car manufacturers, and that’s a good marketing strategy for the iPad in terms of capitalizing on Apple’s brand cachet.”

Apple’s iPad is nearly as ambitious as the people who use it.