Designing Its Own Chips Will Give Google More Control

Designing Its Own Chips Will Give Google More Control
WDnetStudio / Pixabay

Google Inc (NASDAQ:GOOG) may be designing its own server processors using technology from ARM Holdings Plc. This came to light last week following various comments by GoogleJulie Kunstler, Principal Analyst, Optical Components, Ovum comments:

“In Ovum’s view, Google’s move is an extension of its data centre infrastructure strategy, driving the requirements and if it makes sense, building in-house. While it is too early to know Google’s plans, at a minimum, Google Inc (NASDAQ:GOOG) is researching server processor technologies and is likely to establish a new set of requirements for processor vendors.”

Google Inc (NASDAQ:GOOG) may be designing its own server processors using technology from ARM Holdings Plc. According to Ovum’s Data Center Networking Hardware 2014 Trends to Watch, Google’s possible move into processors makes sense. The hyperscale players are leading a revolution, driving hardware requirements, disrupting the traditional ecosystem.

Exclusive: Lee Ainslie Struggled During The Third Quarter As Tech Holdings Fell

activist short selling Investing investLee Ainslie's Maverick Capital had a difficult third quarter, although many hedge funds did. The quarter ended with the S&P 500's worst month since the beginning of the COVID pandemic. Q3 2021 hedge fund letters, conferences and more Maverick fund returns Maverick USA was down 11.6% for the third quarter, bringing its year-to-date return to Read More

Points to note:

• Google Inc (NASDAQ:GOOG) has been designing its own data centers, driving hardware requirements from vendors such as Cisco.

• Designing its own server processors would provide the company with further control of its data centers.

• Possibly the tech giant is digging deeper into understanding the component level in order to drive server processor requirements. We saw this move at the hardware equipment level.

• While processor design takes time, money and skills, Google has shown its ability to recruit talent and it has the resources to license technologies.

Updated on

Sheeraz is our COO (Chief - Operations), his primary duty is curating and editing of ValueWalk. He is main reason behind the rapid growth of the business. Sheeraz previously ran a taxation firm. He is an expert in technology, he has over 5.5 years of design, development and roll-out experience for SEO and SEM. - Email: sraza(at)
Previous article BlackBerry Ltd (BBRY) Earnings Preview: Another Bad Quarter Coming
Next article Equities Did Not Die in 2008

No posts to display