Good Eyes BlackBerry Ltd’s Lost Market Share

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Good Eyes BlackBerry Ltd’s Lost Market Share
jieyirain / Pixabay

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s decision to stick around and attempt a comeback is predicated almost entirely on its famously secure platform and its strong relationships with corporate IT departments, but an old rival is giving companies a good alternative to the failing mobile company. Good, which was founded in 1996, has seen its user base grow 50% in the last three quarters with a big bump in the last month, just as Fairfax Financial Holdings Ltd (TSE:FFH) (OTCMKTS:FRFHF)’s attempt to buy out BlackBerry was falling through, reports Kayla Tausche for CNBC.

BlackBerry’s security

Regulated industries, including finance and health care, supply many employers with BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s phones because they need to be sure that communications are secure, but upgrading to the next model phone comes at a considerable cost. Good works on both Apple Inc. (NASDAQ:AAPL)’s iPhone and Android devices, allowing companies to institute Bring Your Own Device policies that have proven to be popular and save money on both data plans and the devices themselves.

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