Apple Inc. (NASDAQ:AAPL) has launched a new web page where it publishes the stories of iPad users. The users range from athletes to dancers and more, each one using their iPad in a unique style. The page covers six different companies and individuals, along with their interviews that give an insight into how they use the iPad in their daily life.
Six Different stories, one iPad
Apple Inc. (NASDAQ:AAPL) has named the webpage ‘Life on iPad’ where six stories are published along with text and videos. These stories explain how the users interact with their iPads in different ways. The iPhone maker showed the clips from each story in the iPad event held in October, before releasing the iPad Air and iPad Mini.
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The first company is Siemens Energy Wind, a service that distributes iPads to their technicians to assist in the maintenance and repair of huge windmills. Prior to the iPads, employees were given binders along with thousands of pages of instructions. However, the iPad has replaced these materials, and allows clicking photo, correspondence and Internet access.
In the second story, a video is shown where speedskater Bridie Farrell is using iOS app Dartfish Express to record and evaluate her workout sessions. The iPad has replaced the gear, which would have been needed otherwise, to view the video by Farrell and her training team.
Dr. Itaru Endo, Director of Digestive Surgery and Liver Transplantation at Yokohama City University, is another individual whose iPad story is published on the webpage. Dr. Endo developed an iPad app that shows interactive patient data in the operating room. Through the app, the real time information about the patient can also be gathered to conduct safer operations.
“Using iPad apps during surgery has gained popularity in the medical community for saving lives and also for saving money,” says Dr, Endo. The doctor added that amplified reality and other features of the app can reduce the equipment cost by half a million dollars. Endo said that every time he uses the iPad it makes him proud and feels that the dreams will come true.
Marketing strategy from Apple
Apple Inc. (NASDAQ:AAPL) is trying to bank upon this new marketing strategy possibly to boost the sales of the new iPad Air and iPad mini with Retina Display before the holiday shopping season.
The other three stories are about a wine maker, a Broadway dance choreographer and an endurance offroad race team.