Tesla Motors Inc (NASDAQ:TSLA) showcased its pricey SUV, Model X in a brand new showroom with hundreds of onlookers clicking snaps of the vehicle, a view that closely resembles a Hollywood scene of Silicon Valley, according to a report from MercuryNews.
One of the onlookers, admiring the Model X, told MercuryNews, “It’s awesome. It looks easy to drive, and it looks so much better than a minivan. Minivans are for old people.”
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Tesla showrooms are strategically located
The newest Tesla showroom is situated one mile from Stanford University and three miles from Google Campus. The showroom was fitted with flat screens that were displaying the benefits of Tesla Model X SUV and its features. The live DJ performance at the showroom was the only noise (apart from clicking sounds) to the quintessential scene.
Tesla’s new showroom is 27,000 square feet and is the fifth location in the Bay Area. The other showrooms are Santana Row in San Jose, Fremont, Burlingame and San Rafael, making a total of 41 locations in the United States.
Tesla Motors Inc (NASDAQ:TSLA) spokeswoman Alexis Georgeson said that the showroom is built in the heart of the Silicon Valley and the market is strong in the Bay Area and Silicon Valley. She added that the company is opening showrooms in places where the sales are expected to be high.
Model S, never short of feedback
Tesla Motors Inc (NASDAQ:TSLA) has become one of the most sought after car brands for the tech savvy and environmentalists. Tesla sold around 2,400 units of its debut two-seat electric sports cars known as Roadster between 2008 and 2012, with a base price of $109,000.
The Model S sedan was unveiled last year with startling reviews and feedback. Tesla Model S was touted as the “car of the year” by Motor Trend magazine and scored highest ever for a vehicle from Consumer Reports. Model S has the capacity to run for 265 miles on an electric charge and accelerates from 0 to 60mph in 5.6 seconds. Entry level price of Model S is $69,900 to $79,900 before tax credits, depending on the battery pack.
Christine Sireci of Saratoga, owner of a dark blue Model S, said that it is her family’s first expensive car purchase. She said that earlier she used to drive a Chevy Astro, but she fell in love with Tesla after driving a Model S.
Since July, Tesla sold 13,000 Model S units and expects to sell 21,000 this year, according to Alexis Georgeson.