Facebook Inc (FB) Mobile Referral Climbs 253 Percent In 12 Months


Over the past 12 months, the growth rate of Facebook Inc (NASDAQ:FB) in terms of mobile referral increased by 253% based on the social media traffic report released by social analytics firm Shareaholic for the month of October.

The report found that overall, the social network giant’s traffic referral rose to 10.37% from 6.53% in September last year. Facebook Inc (NASDAQ:FB)’s overall growth rate on an annual basis was 58.8%.

Facebook Shareaholic

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Facebook’s mobile traffic

The social analytics firm based the results from data obtained from 200,000 publishers tracking more than 250 million people every month. The social network giant’s referrals to the overall traffic of Shareaholic’s network of publishers accounted for 10% of last month’s traffic. The number of traffic referrals of Facebook Inc (NASDAQ:FB) is almost three times higher that the numbers of referral contributed by Pinterest.

As the largest social network, it is not surprising for Facebook Inc (NASDAQ:FB) to hold the number one spot when it comes to traffic referrals. Pinterest holds the second spot followed by Twitter.

Based on the survey, Facebook’s overall traffic referral is driven primarily by mobile. Data showed that the company’s mobile traffic growth increased by 1.98%, which accounts more than 50% of the 3.98% overall growth of the social network giant.

Monthly active users

Facebook Inc (NASDAQ:FB) reported that the number of its mobile monthly active users (MAUs) in the third quarter was 874 million, up by 45% year-over-year. The company generated almost 50% of its total revenue from mobile advertising during the third quarter.

The social network giant said its daily active users (DAUs) increased by 25% to 728 million while its monthly active users were 1.19 billion, up by 18% on an annual basis.

Aside from mobile, publishers also noticed more users like more links on their news feed and sharing more stories with their friends on the site.

Shareaholic’s Danny Wong emphasized the importance of optimizing websites for mobile browsing given the fact the Facebook Inc (NASDAQ:FB) and other social media platforms are focusing their development initiatives on mobile devices such as smartphones.

Facebook Inc (NASDAQ:FB) regained its stock value after suffering a slight decline in after-hours trading yesterday as investors seemed a bit spooked when the company admitted that the number of teen users decreased. The shares of the company are trading around $50.85 a share, up by 3.69% as of this writing.