Apple Inc. (AAPL) iPhone Sales In Perspective

Apple iPhone 5S

For anyone who follows Apple Inc. (NASDAQ:AAPL) for investment purposes or just to stay up on the news, you will know that Apple Inc. (NASDAQ:AAPL) iPhone sales are the driving force behind the company. However, when you put the revenue that Apple Inc. (NASDAQ:AAPL) enjoys from the sale of its iconic line of phones in perspective, the results are nothing short of staggering. Apple Inc. (NASDAQ:AAPL) makes buckets of money from its iPads, App Store, iTunes Store, and range of iMacs and Macintosh computers, however, these are all dwarfed by sales of iPhones. In fact, iPhone sales dwarf a number of multinational conglomerates like The Procter & Gamble Company (NYSE:PG).

Apple iPhone 5S

Apple’s iPhone unit valuation

Apple Inc. (NASDAQ:AAPL)’s iPhone unit would be the ninth largest company by revenue in the Dow Jones Industrial Average (INDEXDJX:.DJI) if it were a component of the famous market index, according to data collated by Businessweek. In addition to The Procter & Gamble Company (NYSE:PG), iPhone sales over the last twelve months top the total revenues of both Boeing and Microsoft. Just iPhone sales.

The iPhone is nearly seven years along from its first iteration introduced by Steve Jobs to an amazed audience. Not only does that single product tower over Nike and Coca-Cola, but with $88.4 billion in annualized revenues, it’s nearly three times as big as the entirety of Apple Inc. (NASDAQ:AAPL) five years past. This $88.4 billion is even more revenue than Apple Inc. (NASDAQ:AAPL) made with the Mac, iPad, and iTunes store combined over the same time period.

iPhone’s global market share

In 2007, when the late CEO Steve Jobs announced the phone, he promised the iPhone would take one percent of the global phone market. Nearly seven years later, the iPhone commands a 7 percent market share and 60 percent of all profits in the sector.

What’s almost frightening is that even without introducing an iPhone 6, but rather the iPhone 5S and cheaper iPhone 5C, Apple Inc. (NASDAQ:AAPL) looks to build on these numbers and further distance itself from the blue chip stocks mentioned earlier. Apple Inc. (NASDAQ:AAPL) sold over 9 million units last weekend alone, and over half of those sales were/are believed to be the more expensive iPhone 5S. With Apple Inc. (NASDAQ:AAPL) soon to release these new models on the world’s largest wireless carrier, China Mobile Ltd. (ADR) (NYSE:CHL) (HKG:0941), more sales are imminent and may approach ridiculous.

Due to this potential in China, and the record weekend Apple Inc. (NASDAQ:AAPL) saw last weekend, the company expects to come in on the high side of its guidance for the next quarter.

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at [email protected]

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