BlackBerry Ltd (BBRY) Smartphone Share Slips In U.S. And U.K.


BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is trying hard to regain growth in the United States smartphone market, which does not seem to be happening as of now. According to latest data from Kantar Worldpanel, BlackBerry share, for the three month period ending June, in the U.S. smartphone market declined to 1.1 percent from four percent in the prior year,  2013.BlackBerry

Market share of Apple Inc. (NASDAQ:AAPL) iOS shot up to 42.5 percent, an increase over 39.2 percent last year. Android from Google Inc (NASDAQ:GOOG) had 51.5 percent, decline from 52.6 percent in the previous year. Microsoft Corporation (NASDAQ:MSFT) Windows increased to 4 percent from 2.9 percent earlier.

BlackBerry losing in UK also

Mostly in all the rankings related to smartphones number one and two spot is taken by Apple and Samsung Electronics Co. Ltd (LON:BC94) (KSE:005930). Windows and BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) often are in a tussle to grab the third place. This time Microsoft’s Windows outperformed BlackBerry, according to latest data published by Kantar in the United Kingdom. The report says that Windows has gained number three spot in UK snatching 8.1 percent of the market. Market share of BlackBerry declined to 4.1 percent while Apple iPhone took around 30.5 percent market share. Android was the leader amongst all grabbing 56.2 percent, though a decline from 57.2 percent in the same period last year, owing to tough competition from other operating systems.

Smaller players giving big fight

In the United States and worldwide, smartphone market is saturating and even Apple and Samsung are feeling the heat. Market share of Apple declined to 13.1 percent in April-June period according to research firm IDC. In Another report by Strategy Analytics, Apple share shrank 13.6 percent.

According to IDC, smartphone shipments surged 52 percent to 237.9 million. Samsung ruled the segment with 30.4 percent market share followed by Apple, LG was at third place with 5.1 percent share and Lenovo garnered 4.7 percent. Globally however, Samsung performed better capturing a third of all smartphone units shipped. Other smartphone makers like Lenovo and LG also enhanced their position.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) market share has been continuously declining and is still in re-launch mode, according to some analysts. It needs to bring in some really considerable changes in its smartphone and have wider portfolio. Compared to BlackBerry, Windows phones are pretty much surging in demand.

 As of now BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) devices based on latest OS 10 did not succeed in enhancing BlackBerry’s position as was expected by the Canadian firm.

For exclusive info on hedge funds and the latest news from value investing world at only a few dollars a month check out ValueWalk Premium right here.

Multiple people interested? Check out our new corporate plan right here (We are currently offering a major discount)

About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at

Be the first to comment on "BlackBerry Ltd (BBRY) Smartphone Share Slips In U.S. And U.K."

Leave a comment

Your email address will not be published.