Apple Inc. (AAPL) Is Testing Bigger Displays For iPhone And iPad

The trend of small and compact devices has shifted a little. Apparently, consumers want larger and more impressive screens. According to the Wall Street Journal, Apple and their suppliers are testing out larger displays for both the iPad and iPhone. The report continues, “In recent months, Apple Inc. (NASDAQ:AAPL) has asked for prototype smartphone screens larger than 4 inches and has also asked for screen designs for a new tablet device measuring slightly less than 13 inches diagonally, they said. The current iPhone 5 has a four-inch screen, while the iPad has a 9.7-inch screen. The iPad Mini, a stripped-down version of its tablet computer, has a 7.9-inch screen.”

Apple Inc. (AAPL) Is Testing Bigger Displays For iPhone And iPad

Rumors about bigger screens on Apple devices

At press time, there is no word on whether these screens will actually make their way into the market. Especially since Apple Inc. (NASDAQ:AAPL) tends to test out different product designs routinely to refine them for development.

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The company’s representative made no comment.

If anything, these tests are indicative that Apple Inc. (NASDAQ:AAPL) is on to bigger things and perhaps is looking for a new way to satisfy the different needs of customers. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), the company’s biggest rival, has paved the way for variety. The South Korean tech giant introduced a variety of smartphones in different sizes to appeal to different types of customers. It’s crucial to remember that there is not a one-size-fits all approach when it comes to customers. Some tech consumers want a larger phone and others want a smaller budget model. Although everyone loves Apple’s iPhone and it doesn’t look like it’s going to change anytime soon, there is still much anticipation for Apple Inc. (NASDAQ:AAPL) to create a line of phones for customers to choose from.

A larger iPad is also a possibility, and would make for an interesting prospect considering Apple Inc. (NASDAQ:AAPL) also has the iPad Mini, a budget friendly version of the popular tablet. Apple Inc. (NASDAQ:AAPL) is a great company and big screens may be just the thing to keep their customer base interested.