Analysts at J.P Morgan Europe Equity Research believe that the price of Samsung Galaxy 3 series of tablets integrated with the atom processors from Intel Corporation (NASDAQ:INTC) has a reasonable price.
Last month, it has been reported that Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) will be using the Atom Z2560 Clover Trail + processor from Intel Corporation (NASDAQ:INTC) for its new 10-inch Android tablet. J.P. Morgan analysts Sandeep Deshpandee, Chetan Udeshi and Vipul Hirani commented that this is a big opportunity for Intel to win a significant share in the tablet market.
Samsung Galaxy 3 Series Of Tablets Integrated With Intel
Deshpande and his fellow analysts noted that the price of the Samsung Galaxy 3 (10.1 tablet) integrated with the Intel Corporation (NASDAQ:INTC) Atom Z2560 Clover Trail + processor is reasonable compared with other high-end tablets with the same specifications that are available in the market. As an example, the analysts stated that the iPad 4 (9.7 inch) with retina display, dual-core Apple A6x processor, 1GB RAM, 128 GB NAND, and 11560mAh is worth $499.
Success of the Tablet May Hinge on Marketing
According to the analysts, “Overall, the $300 price for the Galaxy Tab 3 10.1 seems reasonable and shouldn’t be major deterrent for the consumer adoption of this tablet.” They emphasized that if the performance of the device is good and if both Intel Corporation (NASDAQ:INTC) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) intensify their marketing campaign, the device could sell substantial volumes.
The analysts added, “As we have previously highlighted, the success and failure of Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s new Intel processor based tablets could have significant implications for the ARM stock price. If successful, the market will have to potentially change future ARM tablet market share; if not, then the current 90%+ expectation can stay. The former will result in a lower ARM price, the latter a higher.”
The processor for the Samsung Galaxy Tab 3 (7-inch) is unknown while the 8-inch tablet is integrated with the Samsung Exynos processor. Both tablets along with 10.1 inch with intel atom processor will be available in the market on June 25. The 7-inch tablet will be sold at $199 and the 8-inch has a price tag of $299.
The analysts express caution on ARM and recommended a neutral rating.