Google Inc (GOOG) Rolls Out Changes To Mobile Search

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Google Inc (NASDAQ:GOOG) has introduced two features to enhance search on mobile devices. The company posted a blog highlighting these features on Tuesday. First, users will notice the addition of quick links under the top site listed in the results. Of course these quick links have been appearing on the PC version of Google’s browser for quite a while.

Google Inc (GOOG) Rolls Out Changes To Mobile Search

The search giant also said it expanded many popular sites’ links, like those for Rotten Tomatoes, a well-known site where searchers can find movie reviews. Searching for the Rotten Tomatoes site on a mobile device will not only bring up the main webpage but also a link for “In Theatres,” which makes it easy for users to see what movies are playing in their area.

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The other major addition to Google Inc (NASDAQ:GOOG)’s mobile web browser is a “Quick View” button, which will show up next to some types of searches. The button shows certain bits of information so that the searcher doesn’t need to click all the way through to the website to view the basics.

The company said that the Quick View feature is currently in the testing phrase, so right now users will only see results from Wikipedia when they run searches in English. Google Inc (NASDAQ:GOOG) said it’s working on expanding the feature so that it will bring up other websites as well.

Google Inc (NASDAQ:GOOG) said that all of the changes it has made to its mobile browser are about speed. The company said speed is especially important when searching via mobile devices because the user is out and about and needs information as quickly as possible.