Apple Inc. (AAPL) Captures 74% Of Mobile App Revenue In Q1

Apple Inc. (AAPL) Captures 74% Of Mobile App Revenue In Q1
<a href="">ElisaRiva</a> / Pixabay

Apple Inc. (NASDAQ:AAPL) remains on top when it comes to app revenue downloads. According to a recent report from Canalys, Apple captured about 74 percent of app revenue downloads.

Google Inc (NASDAQ:GOOG) took about 51 percent of the app downloads, a good number but not as good as Apple Inc. (NASDAQ:AAPL)’s.

Apple Inc. (AAPL) Captures 74% Of Mobile App Revenue In Q1

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Unfortunately, the same study shows poor numbers for Microsoft Corporation (NASDAQ:MSFT) and BlackBerry.  The Research also shows that revenues from all four stores have increased 11 percent between December and March, and totaled 13.4 billion during the first quarter. Revenues have increased $2.2 billion in both app sales and in-app purchases prior to revenue sharing, up from 9 percent last year.

There are also growing markets in Brazil, South Africa, and Indonesia. These three particular markets showed increase downloads although it’s not technically revenue. In North America, downloads went up 8 percent and revenues increased 6 percent. In the western part of Europe, download rates increased 8 percent and revenue rates increased 10 percent.

Tim Shepard, analyst for Canalys, said, “Apple’s App Store and Google Play remain the heavyweights in the app store world. In comparison, BlackBerry World and the Windows Phone Store remain distant challengers today, though they still should not be ignored.”

If this report shows us anything, it’s that Apple Inc. (NASDAQ:AAPL) users are more likely to use their iPhones for downloads and in-app purchases. Perhaps this shines further light on the fact that Apple Inc. (NASDAQ:AAPL) users can afford a more expensive phone and have more money to spend on apps.

This, however, doesn’t explain why more Android users are downloading more apps. It is likely that more developers are gaining an interest in creating applications for Android. Last year, Instagram finally launched an application for Android and one year later, almost half of the app’s users are on Android.

Despite a few Apple Inc. (NASDAQ:AAPL) users initial objections that Android users might ruin the whole Instagram experience for iPhone users, the overall Instagram has been enhanced for all.

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