Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is assuring mobile subscribers and investors alike that it really is the comeback kid, thanks to the new BlackBerry Z10 handset.
The device is already out in Canada, the U.K. and some of the other hotter BlackBerry markets, and it’s coming to the U.S. this month.
All Things D reports that Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) CEO Thorsten Heins spoke with the Spanish newspaper Expansion this week and said that the BlackBerry Z10 is being welcomed by more than just those who have already been faithful to the brand. According to Heins, the company is even surprised that customers currently using other mobile platforms are receiving the BlackBerry 10 so well.
At this point, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) says it is still possible for the two new BlackBerry handsets to turn things around for the company. Most notably, the company’s managing director in India said the number of people who are switching to BlackBerry in the country has been significant. Current figures indicate that about 45 percent of people who purchased a BlackBerry 10 device in India were customers who had been using another platform.
While that figure does seem a little high, the struggling BlackBerry maker told All Things D last week that it wouldn’t comment on specifics, although it is “seeing strong interest from consumers on other platforms.” Also reports from several countries, especially Canada and the U.K. do indicate that Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) may have a chance to recover after all.
Shares of Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) rallied at the NASDAQ on Wednesday, jumping almost $1 per share, although today the stock is trading downward very slightly.