Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) likes to keep their applications native to the operating system. The Canadian tech company’s vice president of global alliances/business development Martyn Mallick claimed that only one in five apps for BlackBerry 10 aren’t native to the platform.
Earlier this year when BlackBerry 10 was launched, BlackBerry had a total of 70,000 apps and just 20 percent of those were originally designed for Android. This recent report is a significant change for the company and could help them boost profits.
It helps that developers are starting to pay more attention to Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) (BlackBerry). As Mallick explained, “We give [developers] a very nice on-ramp to get onto the platform. Our users deserve to have great content. If [porting Android apps] is the fastest way we can get some of that content, that’s great.”
What’s more is that developers who originally just modified the Android platform apps for BlackBerry 10 platform, they also have plans to develop more customized apps for the platform. Despite this sudden turn-around, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) (Blackberry) still has to convince many app designers to create apps just for them. So far, the company has yet to convince a few companies like Instagram and Netflix, Inc. (NASDAQ:NFLX) into making apps for them.
Mallick added, “There are still some partners that are not in a position where their schedules line up with our schedules. There are some partners where their priorities are elsewhere, not even necessarily in mobile. Overall, we’re excited by what we are seeing in the marketplace. We have a high level of confidence we will continue to see more of the application partners come on board.”
Although BlackBerry 10 may be a significant improvement from the previous versions, the company still has more strides to make before they can fully redeem themselves as a valuable company. Fortunately, it appears that they are on the right path to success.