Twinkie Salvation: Hostess Picks Private Equity Firms To Take Brand

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Twinkie Salvation: Hostess Picks Private Equity Firms To Take Brand

The Twinkie appears to be safe after Hostess Brands apparently named two private equity firms as the lead bidder for the brand. The company announced it was closing its doors late last year after going bankrupt.

Twinkie Salvation: Hostess Picks Private Equity Firms To Take Brand

Today The Wall Street Journal cites an anonymous source who said Hostess Brands has chosen C. Dean Metropoulos & Company and Apollo Global Management as the leading bidders for the Twinkie brand and other well-known Hostess products. Numerous other companies have attempted to pick up the iconic Twinkie, but the two bidders chosen by Hostess are said to have offered $400 million. An auction could take place in a matter of weeks.

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