Just last week, Facebook Inc (NASDAQ:FB) filed to trademark Ringmark and fMC. The social media megasite filed for three applications with the United States Patent & Trademark Office.
Two of the filings were for Ringmark, which was launched earlier this year at the Mobile World Congress, although they didn’t start sourcing it for everyone until April. This suite is a testing ground for building applications on the mobile web.
Facebook Inc (NASDAQ:FB) also filed to trademark fMC, a series of marketing events that help businesses formulate better advertising for their company. The social media giant held their first major event in New York City, before hosting subsequent events Asia, Europe, and South America.
Much of Facebook’s success can be attributed to their expansions and acquisitions. What other company can boast the fact they went from a small college website, to one of the world’s most influential presences on the web. The company has become a one-stop destination for individuals and businesses alike, as it grew out from a place to connect with current friends and to reconnect with old ones, to a place to document your life and share photos. Facebook Inc (NASDAQ:FB) has become kind of a one-stop destination on the Internet, as it allows users to connect with companies, share and get advice, play games, read product reviews, and so much more. Even television advertisements invite people to visit their Facebook page rather than their official webpage. It’s evident that Facebook Inc (NASDAQ:FB) has become an intrinsic part of modern culture and it’s highly unlikely to change for at least a few more years.
So, what does it mean now that Facebook Inc (NASDAQ:FB) has applied for these trademarks? It probably means that they want to protect these projects, as they have plans to do some expansions with the aforementioned products. Only time will tell if and when they will.