Where Apple Inc. (NASDAQ:AAPL) failed to impress, Google Inc (NASDAQ:GOOG) has done exactly the opposite with their in-house maps application.
As reported by David Pogue from the New York Times, the search engine giant has plans to launch Street View for mobile Safari users within a couple of weeks. Not only that, but it’s rumored that Google submitted a mobile application that will go live by the end of the year, but it’s not yet confirmed.
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Ever since Apple debuted their new maps program on iOS 6, they proved that Google’s Maps are quite a force to be reckoned with. John Paczkowski from All Things Digital thinks that it’s also a reason why they might want to work with Google Inc (NASDAQ:GOOG) for a little while longer, at least until their Maps take off on their own. He also said that Apple Inc. (NASDAQ:AAPL) wants to work on a deal with the search engine/tech giant to include voice directed turn-by-turn directions for the maps. Although that request was rejected, Google Inc (NASDAQ:GOOG) suggested that Apple could add their Latitude Geolocation as a feature on Apple’s iDevices, but Apple denied that request as well. He cited sources that are close to Apple for this information.
Even though Apple Inc. (NASDAQ:AAPL) has admitted their recent Maps application wasn’t the success they hoped it would be, they’re working on transforming it.
It’s good news for Apple iPhone users who are looking for a way to fill in the gaps. I’m sure that in three to six months, Apple Inc. (NASDAQ:AAPL) can make the correct changes to fill the needs of mobile map users. These adjustments won’t happen overnight and it will most likely take a few years for their maps to reach the level of quality that Google and Nokia Corporation (NYSE:NOK) have.
I’m sure that it’s only a matter of time until Apple’s new in-house maps take off.