The mobile technology industry led by Nokia Corporation (NYSE:NOK), Samsung Electronics Co., Ltd. (ADR) (LON:BC94) and Sony Corporation (NYSE:SNE) Mobile and many other companies established the In-Location Alliance to innovate and expand the indoor positioning technology.
The In-Location Alliance aims to develop solutions and technologies with high accuracy, low power consumption, more mobility, implementation, and usability, as well as optimum mobile experience for consumers.
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According to them, the accurate indoor positioning offers new opportunities and mobile services for everyone. When shopping, consumers will easily find the exact location of products and services they want in a mall, or any other indoor facility. The technology also increases security during emergency.
Businesses will be able to boost their product placements, improve customer satisfaction, and increase revenues.
The members of the Alliance made a commitment to pilot the execution and promotion of the services they created in open interfaces and a standard-based approach to ensure a multivendor environment using enhanced Bluetooth 4.0 low-energy technology and Wi-Fi standards for mobile devices.
In a statement, the In-Location Alliance said, “The aim of the In-Location Alliance is to act as a pioneer, opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a worldwide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.”
Patrick Connolly of ABI Research believes the “In-Location Alliance encourages innovation, lower costs, and ultimately, widespread adoption of standard based technologies and solutions.”
The other founding members of the In-Location Alliance include Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Seolane Innovation, TamperSeal AB, Team Action Zone, and Visioglobe.
The Alliance is expected to implement their pre-commercial apps this year, and it will be introduced to consumers in 2013. Advertisers will definitely embrace the indoor positioning service, because it will help them to easily connect the products and services to their target consumers.