BMW Designer Claims Apple Made White The Color Of Choice For Cars

reminiscences of a stock operator pdf

Expanding its tentacles in a new arena, Apple’s Inc. (NASDAQ:AAPL) design influence has spurred a demand for white automobiles, at least according to the carmaker, BMW.

BMW Designer Claims Apple Made White The Color Of Choice For Cars

Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, believes white automobiles and their popularity can be attributed to Apple’s Inc. (NASDAQ:AAPL) Steve Jobs.

McGill explained in an interview with Motoramic, “Prior to Apple Inc. (NASDAQ:AAPL), white was associated with things like refrigerators or the tiles in your bathroom. Apple Inc. (NASDAQ:AAPL) made white valuable.”

Who knew the effect of white earbuds and iPods?

He added that although white is a “high maintenance” color for cars, it represents the most popular exterior color for American car buyers.”

With the rise of white as the top color, it surpasses silver, which was the color leader for a decade, according to Apple Insider.

For Apple Inc. (NASDAQ:AAPL), white started with the company’s inaugural iPods, but soon, it expanded to other colors. White made a comeback last year, when the company again, began offering it with its iPhone 4, iPad, and iPod. This was the perfect complement to Apple’s white headphones, and now it’s the color of choice for cars.

What’s next from Apple? Will we see start seeing black and silver cars because they look like iPads?

 

For exclusive info on hedge funds and the latest news from value investing world at only a few dollars a month check out ValueWalk Premium right here.

Multiple people interested? Check out our new corporate plan right here (We are currently offering a major discount)






About the Author

Sheeraz Raza
Sheeraz is our COO (Chief - Operations), his primary duty is curating and editing of ValueWalk. He is main reason behind the rapid growth of the business. Sheeraz previously ran a taxation firm. He is an expert in technology, he has over 5.5 years of design, development and roll-out experience for SEO and SEM. - Email: sraza(at)valuewalk.com

Be the first to comment on "BMW Designer Claims Apple Made White The Color Of Choice For Cars"

Leave a comment