Fox and Fox Business Network are Racing to the Top

Fox and Fox Business Network are Racing to the Top


News Corp (NASDAQ:NWSA) (NASDAQ:NWS)’s Fox is racing to the top of the ratings heap. Fox-Business Network (FBN) has come out fighting with all guns ablazin’ it seems!

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Let’s start, however, with Fox’s overall ratings achieved last week.

The week ending Sunday, July 15,also marking the end of  the current TV season, saw Fox as numero uno in the prized 18-49 demo group, having a 1.7 rating average. In contrast, NBC and CBS tied for the fourth place with a 1.1 average each. CW was last with only a 0.3 average.

However, in the total viewers benchmark, CBS Corporation (NYSE:CBS) was tops with 5.45 million, Fox was second with 4.94 million, ABC third with 4.49 million, while NBC had 4.41 million. Univision and CW brought up the rear with 3.67 and 0.69 million respectively.

Not bad at all for Fox Business Network: first in one and second in the other.

Turning now to what is a coup of sorts for FBN. FOX Business Network’s Lou Dobbs Tonightbeat Comcast Corporation (NASDAQ:CMCSK) (NASDAQ:CMCSA)’s CNBC The Kudlow Report again last week, in both total viewers and in the demo – it’s the second week in a row Dobbs has earned a straight ratings win over Kudlow. Here’s a look at the ratings:

Average total viewers    Fox = 165,000     CNBC = 160,000                 Advantage Fox 3%

Adults 25-54 demo          Fox = 44,000       CNBC = 42,000                   Advantage Fox 5%

These figures for the Dobbs vs Kudlow battles are no flash in the pan.

Fox took the battle to CNBC’s backyard with another achievement – last Thursday, its brand new feature, MONEY with Melissa Francis, trounced CNBC’s Fast Money in the demo, with Money scoring 35,000 and Fast Money behind at 28,000.