If you cannot afford to visit Miami this spring, maybe you should take a trip to Target (NYSE TGT) instead? The retail stores are introducing their new S/S 2012 collection from The Webster, a line that was inspired trendy boutique from the legendary Collins Avenue boutique.
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This limited edition collection will be part of their new retail concept The Shops at Target. These small in-store boutiques, which launched earlier this year, feature exclusive apparel designs and other wares, all which were inspired by some of the finest boutiques and small gift shops from around the nation.
The Webster collection, which will launch in store on May 6, will feature colorful clothes and accessories for the entire family.
Perhaps it’s the new boutique concept that is boosting Target’s sales significantly? On Thursday, the discount department store chain announced that their sales rose 7.3 % in March alone and it was more than analysts expected.
Target’s chairman and CEO Greg Steinhafel said, “March sales were well above our expectations, reflecting a healthy underlying trend combined with the benefit of an earlier Easter and favorable weather this year”
The company’s financial expectations are now higher as they hope 1Q shares rise up from the expected $0.96-$1.02 to $1.04-$1.10.
Target Corporation is one of the nation’s biggest discount retail stores. Since 2010, the Minneapolis-based company ranks at 33 on the Fortune 500. Last year, the corporation announced their purchases of leaseholds from 189 Zellers discount store locations in Canada and plan on turning many of the locations to Target stores.
Thanks to their quality higher-end merchandise, fair pricing and modern design aesthetics, it’s easy to see why Target is such a successful retail corporation. Unlike a lot of discount retailers, Target thinks more about what the customer wants and provides them with a pleasant in-store shopping experience. I hope, their current financial success will continue throughout the year.