Huge win last week for FBN surrounding the news of the Fed Chair nomination and release of GOP tax plan details. Also a big win for Maria Bartiromo as this is now her third consecutive weekly win in the 6-9AM timeslot in total viewers.
Maria Bartiromo Scores Third Straight Week Over CNBC in Total Viewers for the 6-9AM/ET Pre-Market Hours
Lou Dobbs Tonight Leads Business News as Number One in Total Viewers and 25-54 Demo
FBN Also Notches Third Weekly Win over CNBC in Total Day Viewers
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in both Business Day and Total Day viewers during the heavily dominated business news week of October 30th – November 3rd, according to Nielsen Media Research.
Following the release of the proposed GOP tax plan details and the nomination of new Federal Reserve chairman Jordan Powell, FBN’s Business Day coverage saw a 21 percent advantage over rival CNBC with 222,000 total viewers compared to CNBC’s 183,000 for the week. Additionally, FBN’s Total Day coverage averaged 160,000 total viewers compared to CNBC’s 159,000, marking the network’s third straight weekly win over CNBC in total day viewers.
For the 63rd consecutive week, Lou Dobbs Tonight (7-8p/ET) was the number one rated program in business television with 381,000 total viewers, as well as the week’s number one rated business program in the 25-54 demo with 42,000 total viewers.
Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), Countdown to the Closing Bell with Liz Claman (3-4p/ET), CAVUTO Coast to Coast (12-2p/ET), and The Intelligence Report with Trish Regan (2-3P/ET) were the five top rated programs for the week. Additionally, Risk & Reward (5-6p/ET) dominated its CNBC competition in total viewers for the 24th consecutive week, while both Mornings with Maria anchored by Maria Bartiromo and Countdown to the Closing Bell with Liz Claman (3-4p/ET) bested their competition in total viewers for the third consecutive week.
Below is the data according to Nielsen Media Research
Week October 30th – November 3rd, 2017
Business Day
FBN: 222,000 P2+, 24,000 A25-54
CNBC: 184,000 P2+; 32,000 A25-54
Total Day
FBN: 160,000 P2+, 20,000 A25-54
CNBC: 159,000 P2+; 45,000 A25-54
Ratings for the top five business programs:
Total Viewers: Lou Dobbs Tonight (381,000), Varney & Co (259,000), Countdown to the Closing Bell with Liz Claman (212,000), CAVUTO Coast to Coast (208,000), The Intelligence Report with Trish Regan (208,000)
