Since its inception, OnePlus has been using unique strategies to grab public attention. With the OnePlus 5 launch just a few days away, the Chinese company has opened registrations for its upcoming flagship. Unsurprisingly, the device has garnered huge interest in China. Meanwhile, OnePlus has also released a YouTube video emphasizing its commitment to the after-sales service.

OnePlus 5 Launch
Image Source: JD.com (screenshot)

268,000 registrations before OnePlus 5 launch

Ahead of the OnePlus 5 launch, registrations have opened on Chinese e-commerce platform JD.com. As of this writing, more than 268,000 people had registered for the device. The registration numbers indicate that the next-gen OnePlus flagship would be a major success in China. Note that these numbers represent only registrations, not pre-orders. Customers aren’t required to pay a token amount during registrations.

Another Chinese site OppoMart.com has started taking pre-orders for the OnePlus 5 even before the phone’s official unveiling. The phone is listed at $549 on the site, which may not be accurate. Case Fanatics claimed earlier this week that the device would cost $479 for the base model. Official price and storage options will be announced on June 20.

OnePlus emphasizes commitment to customer service

OnePlus has published a YouTube video stressing its exceptional customer care service. It talks about all the services that OnePlus 5 buyers can expect. Titled “Promise of 5,” the video has received more than two million views since it went live. It also shows how the company maintains transparency in cost repairs. OnePlus claims it offers “guaranteed one-hour quick repair” at the exclusive service centers.

Customers who can’t visit the exclusive service centers for any reason could opt for a free pick up and drop service for repair. People can also check the cost of spare parts for their respective devices on the OnePlus website. For other queries, customers can choose email, live chat, and even a representative over the phone for help.

OnePlus claims in the video that 86% customers are fully satisfied with its after-sales service. It has a Net Promoter score of 74%. The OnePlus Care app gives you repair cost quotes even before you take the phone in for repair. The support section on its website also lists the maximum and minimum price of OnePlus repair parts as well as labor costs.

OnePlus 5 launch event: How to watch the live stream

OnePlus has started sending media invites for the June 20 launch event. According to the invite, the OnePlus 5 will be unveiled at a special event in Beijing. The unveiling will be live streamed via the company’s official website starting 12 PM ET on June 20. OnePlus will then hold “pop-up events” in major cities across the globe. The New York event will be held on June 20 itself.

The “pop-up events” will also be held in Amsterdam, Paris, Berlin, and Copenhagen on June 21, and in Mumbai on June 22. The press invite tagline reads “Focus on what matters,” which is reportedly a hint for the dual camera setup on the back of the device.

Dual camera, Snapdragon 835, and Full HD display

OnePlus has confirmed that its upcoming flagship would feature a dual camera system to offer better photography experience. The Chinese smartphone vendor has partnered with DxO, the company behind the DxOMark photography benchmark, to help enhance OnePlus 5 cameras. OnePlus has also confirmed that the upcoming flagship will be powered by Qualcomm’s 64-bit octa-core Snapdragon 835 chipset.

The device is said to feature a 5.5-inch Full HD display with 1080p resolution. It would run OxygenOS on top of Android Nougat right out of the box. The OxygenOS will have several performance optimizations to enhance user experience. The rumor mill claims that OnePlus 5 would launch in two RAM variants: 6GB and 8GB. The phone is expected to have 64GB and 128GB of built-in storage.

The device is tipped to pack a 3300mAh battery. Other features include Bluetooth 5.0 and NFC support.

OnePlus 5 looks like a clone of iPhone 7 Plus, Oppo R11

Leaked renders and prototypes have confirmed that the OnePlus 5 would look almost identical to Apple’s iPhone 7 Plus. The dual cameras on the rear panel will be arranged horizontally, just like the iPhone 7 Plus. It also bears striking resemblance to the Oppo R11.

OnePlus’ media invite includes a kevlar case for the upcoming phone. Surprisingly, the case fits almost perfectly with the Oppo R11. It indicates that OnePlus 5 will have the same dimensions as Oppo R11, which measures 154.5 x 74.8 x 6.8mm. That’s not a huge surprise given the fact that both Oppo and OnePlus brands are owned by BBK Electronics. It’s common for one company’s different phones to share at least some design elements.
OnePlus has positioned its phones as “flagship killers.” Its devices offer high-end specs at mid-range prices, which played a crucial role in the company’s growth. However, OnePlus has consistently been increasing the price of its phones with each new flagship model. The increased price tag is likely to have little impact on the OnePlus 5 sales as the company has built a huge fan following worldwide.
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