Technology, Videos

Digital Addiction: How Half the Developed World Got Hooked on the Internet | Adam Alter

Behavioral addiction Published on Mar 26, 2017

It’s not your screen you’re addicted to — it’s just the conduit for your high. NYU professor Adam Alter explains that behavioral addiction is similar to substance addiction: it feels good in the short term, but over time can negatively impact your mental state, social life, financial stability, and physiological wellbeing. There’s been a steep takeoff of digital addiction in recent years, with approximately half the developed world now exhibiting addictive tendencies when it comes to the internet. It comes down to portability. The more wireless our devices become, the more our addiction follows us around, and the more we turn to our phones as “adult pacifiers” — just a swipe of your screen is enough to feel relaxed again. Adam Alter is the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Partial transcript

behavioral addiction

Transcript: Behavioral addiction is a lot like substance addiction in a lot of ways, but it’s much newer. So substance addiction obviously involves the ingestion of a substance, and in the short-term that feels good, and in the long-term it harms your well being in some respects. It can be physiological, it can be psychological, it can harm your social life, it can cause you to spend too much money, it can have a lot of negative effects on your life. Behavioral addiction is similar; the big difference though is that behavioral addiction does not involve the ingestion of a substance, and it’s much newer, it’s a much more recent phenomenon.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter’s previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Irresistible

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