If you’re looking to buy a luxury car such as a Lamborghini, Porsche, or Bentley, you might have less choice than you think. All three of those luxury brands are actually owned by Volkswagen – the Germany-based company that also owns brands such as Audi, Bucatti, and Skoda.

These 14 Companies Control the Entire Auto Industry

Auto Industry

The above infographic from Business Insider shows the 14 companies that control a combined 54 car brands.

The Illusion of Choice

This is a fantastic follow-up to the previous two infographics we published, showing the “illusion of choice” in certain markets:

And as we have mentioned before: each dollar you spend is a vote, so make sure it goes to a company and product that you believe in.

By Jeff Desjardins, Visual Capitalist