Pokemon Go has produced more than $440 million in less than two months around the world, according to mobile app analytics firm Sensor Tower. Some reports point out that the popularity of the smartphone game is past its peak; however, Sensor Tower does not think so.
Pokemon Go has a long way to go
Niantic released the smartphone game in the U.S. on Android and iOS devices on July 6. In a blog post, Randy Nelson, head of mobile insights at Sensor Tower, noted that so far, the Niantic game’s net revenue from in-app purchases on the App Store and Google Play Store is more than $308 million. Pokemon Go is available for free to download and play, but Niantic sells in-game products that assist players by enhancing the experience.
Nelson said that though the smartphone game is no longer the number one grossing application in some countries, it continues to earn more than $4 million in global net revenue each day. This figure, said Nelson, has remained quite consistent over the past several weeks. On iOS and Android, this Pokemon franchise revival has passed 180 million downloads worldwide.
“It’s also worth noting that the game has yet to release in several large markets, including China and India,” Nelson said.
In August, the smartphone game added more than $100 million in net revenue, according to Sensor Tower. On average, it is still being played for more than 30 minutes a day and, at some point, has been installed on more than 12% of the all active U.S. smartphones.
Beating Hollywood releases
Nelson further noted that the game’s success has superseded that of some popular Hollywood movie releases. For instance, Pokemon Go has surpassed summer movies like Ghostbusters ($218 million), Teenage Mutant Ninja Turtles: Out of the Shadows ($243 million) and Star Trek Beyond ($244 million in worldwide grosses). Also Pokemon Go has made more money than Independence Day 2, Warcraft and The Angry Birds Movie, according to Sensor Tower.
The Nintendo app is still behind some summer blockbusters like Captain America: Civil War, The Secret Life of Pets, Finding Dory, X-Men: Apocalypse and Suicide Squad. Since it is making around $4 million in net revenue around the world per day, it will not be difficult for the smartphone game to outperform these blockbuster movies as well.