The iPhone 7 and 7 Plus hit the store shelves last Friday. Most analysts were not expecting the new devices to do well, but early analytics data suggest a positive trend. According to Localytics, the first weekend sales of the iPhone 7 and 7 Plus were similar to the last year’s models. Localytics used data from more than 70 million iOS devices between September 16-18.

iPhone 7
Image Credit: Apple Inc.

iPhone 7 achieves 1% adoption in launch weekend

The 4.7-inch iPhone 7 achieved 1% adoption in Localytics tracking of iPhones. Its bigger sibling accounted for another 0.2% of the overall iPhone market share. That is similar to what the iPhone 6S and 6S Plus achieved during the first weekend of launch last year, with the only difference being the higher adoption of the 6S Plus at 0.3% compared to 0.2% for the 7 Plus.

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Image Credit: Localytics

According to the study, the 2014 iPhone 6 and 6 Plus had 2% and 0.3% adoption, respectively. The iPhone 5S that didn’t have a Plus model hit 0.9% adoption during its launch weekend in 2013. Notably, Apple has not officially revealed the iPhone 7 sales numbers. Localytics said in a blog post that the new iPhones have been selling well, and this weekend’s results could be slightly misleading.

Supply shortages hurting iPhone 7 sales

Localytics believes Apple was facing supply shortages, which hurt the iPhone 7 sales during the launch weekend. The Cupertino company said that demand for the iPhone 7 Plus and jet black iPhone 7 was stronger than expected, leading to supply shortages. These models had sold out in pre-orders, so there was limited availability of new iPhones on store shelves.

Localytics pointed out that the iPhone 6 remains the most popular iPhone with 31% market share among all iPhones, followed by the iPhone 6S with 21%. The 5S comes third with 15% share. The analytics firm added that the iOS 10 adoption is slowing significantly. After six days of its availability, only 26% of existing iPhones and iPads had upgraded to the iOS 10. Last year, the figure was 31% for iOS 9 in its first six days.