British supermarket chain Tesco has just set a new example of incredible customer service. Sometimes – just sometimes – customers find live spiders, dead mouse and other odd creatures in packaged food. A few days ago, Tesco customer Wes Metcalfe bought a cucumber and he was surprised to see that it came with a dead worm. Wes turned to Facebook to let Tesco know about the worm squashed under the packaging of the cucumber. But he did it in a fun way.

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Image Credit: Tesco

The post has been shared 45,000 times

Wes Metcalfe posted a photo last Saturday of a dead worm squashed on the cucumber. Finally, Tesco had come up with something to beat Aldi’s free-spider-with-bananas offer. Metcalfe also introduced his children to their “new pet” and named him William the worm. However, they later realized that the creature was dead. Wes was planning the dead worm’s funeral.

And that’s when Tesco’s social media team showed the world what customer service should be like. Metcalfe’s post went viral on social media. At the time of writing this post, it had garnered more than 90,000 likes, 45,535 shares, and more than 14,000 comments. A Tesco customer care representative named Rob gave a tongue-in-cheek response to Wes Metcalfe.

Rob at Tesco composed a poem in the memory of William the worm. Here it is:

Tesco issues Metcalfe a £10 gift card

Wes showed his witty side once again. He wasn’t joking about the worm’s funeral. He used ice lolly sticks as a cross, a mocked up Tesco Value bereavement card, and held a memorial for the departed soul. Wes also penned a poem. The supermarket chain issued Metcalfe a £10 gift card to “cover the cost of the day.”

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Metcalfe – a trained electrician from Sheffield – told BBC News that he enjoyed making people laugh. He believes everyone went crazy about it because of Tesco’s super good responses. The supermarket chain replied in a fun way. “I think Tesco have more than made up for it,” he added.