Facebook may allow some verified users to monetize their content, reveals a survey. The social media giant may be considering the idea of letting some of them make money from their activities on the platform. If such a feature is implemented, it would be the end of the company’s previous policy of avoiding sharing money with others.
All to dominate live video broadcasting
Facebook is soliciting feedback from some users on the types of revenue earning features they would be interested in, like a marketplace to find content sponsors or a tip jar to collect money for their content, according to a user survey noticed by The Verge. This survey appeared only for verified users, and its language suggested that it is targeted at that type of user.
The competition for real-time sharing, especially through live video broadcasting, has intensified, and Facebook could be considering the move for the same reason. When it comes to sharing a live video or other real-time content, celebrities and other personalities with huge followings have many options today, such as Facebook’s Live Video, Snapchat, and Twitter’s Periscope, among others.
A Facebook spokesman told The Verge, “It’s still very early, but we’re committed to creating sustainable, long-term monetization models for our partners and we’re listening to feedback.”
The question in the survey was part of a questionnaire that asked users about how they use their personal profile pages, the types of things they share and whether or not their Facebook friends include real-life acquaintances or people they have never met.
Facebook not the first
Facebook is not the first to do so. In 2007, YouTube launched a revenue-sharing program. Also Twitch, a popular streaming platform for gamers, allows partners to make money through merchandise sales, revenue sharing, and subscriptions.
Another streaming platform that’s popular among young users, YouNow, earns money by taking a cut of the tips and digital gifts followers give to its stars, whereas social media platforms like Twitter and Snapchat allow celebrities to strike sponsored deals by including brands in their posts without any permission.
With the debut of Instant Articles, Facebook allowed publishers to make money from their content. Instant Articles is a fast-loading news story format that allows users to read pieces without exiting the Facebook’s mobile app. Also earlier this month, the social networking site changed its rule regarding the sponsored content that brands and celebrities can post. The social media platform is now allowing them on its network.