Global truck manufacturer Navistar announced on Wednesday, February 4th that it was launching a new company-wide “Uptime Mission” focusing on helping customers keep their trucks on the road. The new mission includes renews commitments to innovative design, quality manufacturing, highly available parts and service, as well as continued development of technology-enabled truck condition and location tracking service.
The advertising campaign for the new mission will reinforce International’s commitment to building durable, defect-free trucks with a professional dealer network offering fast service and the industry-leading OnCommand Connection vehicle monitoring system.
Of note, new ads will begin later in February in both print and online publications. The new campaign “It’s Uptime at International” will also be visiting several trade shows over the next few weeks, including the Mid-America Trucking Show next month.
As reported by ValueWalk last week, Navistar is in need of some positive PR as they have been dealing with an SEC enforcement investigation into possible fraud at the firm for several quarters now.
Statement from Navistar
“Uptime means more than designing and building trucks to stay on the road longer,” commented Bill Kozek, Navistar president, Truck and Parts. “It’s our renewed commitment to the industry to deliver innovation, tools and services that keep our customers moving.”
“Uptime is a pledge by our people to deliver beyond expectations, and it’s their drive to be better every day,” Kozek continued. “The entire International team has an unrelenting passion for delivering on our mission of uptime.”
More about Navistar’s new “Uptime Mission”
Navistar’s press release highlights that emotionally, ‘Uptime’ is about the mindset of our dealers and employees as they work hard every day to keep customers’ trucks up and running. Rationally, ‘Uptime’ is about what International Truck offers to its customers:
- Truck design and component integration – Navistar’s knowledgeable engineers collaborate with the industry’s most trusted component suppliers to design vehicles with superior performance. International® ProStar® ES, an industry-leading fuel efficiency package, brings the ProStar’s best-available aerodynamics together with highly efficient drivetrain and axle components.
- Manufacturing – All of Navistar’s processes at its manufacturing facilities use real-time quality metrics and progressive quality validation. Each truck undergoes a top-to-bottom quality control process during assembly to guarantee that all vehicles are shipped 100% defect-free.
- Parts and Service – International Truck has largest and most capable parts distribution and dealer network in the country. You can choose from over 800 service locations, more than 10,000 trained technicians and 8,000+ service bays.
- Technology – Customers today can easily maximize vehicle uptime using Navistar’s OnCommand Connection. OnCommand Connection is the only open architecture remote diagnostics system that offers customers complete visibility to the health and location of their entire fleet using a single portal.