If you want to snap a picture of your behind, you no longer need to strain or rely on a mirror to capture the most flattering shot.

The Belfie Stick, a bendable wand with an attachment for your smartphone, has been created to take the strain out of showing off just how many squats you’ve been doing at the gym.

Struggling To Take The Perfect Butt Selfie? Get Yourself A Belfie Stick

Belfie Stick: Easier belfies for all

Fans of the belfie, the short name for a butt selfie, have presumably been crying out for such a product to save themselves from straining their arm in the act. By attaching their phone to the end of the stick and bending it to the desired angle, users can effortlessly show off their rear to the world.

The product is the brainchild of the team at ON.com, a photo-based social network with a predictably high number of selfies. If Kevin Deegan, chief technology officer, is to believed, there is in fact a large market for the Belfie Stick:

“Our users are our biggest indicator of selfie trends being that it’s the type of photo they post most often,” he told Business Insider. “We’ve noticed a huge spike in users taking butt selfies in recent months, so the natural next step was for us to develop a device to assist our users in taking one.”

Flying off the shelves

It would appear that the company is onto a winner, with the $79.99 Belfie Stick currently out of stock. But no do not fear, you can pre-order one to ensure that you don’t miss out a second time.

Although the company is presumably making good money off the back of belfie fans, you have to wonder whether the top brass are experiencing any pangs of guilt for encouraging such shameless exhibitionism.

I for one would like to meet the head of selfie analytics at ON.com and congratulate them on their work, which undoubtedly improves global living standards by encouraging the creation of products such as the belfie stick.