After betraying her first love, the BlackBerry Curve, for a fling with the Apple Inc. NASDAQ:AAPL’s iPhone, Clarke has reportedly decided to begin a relationship with the BlackBerry Passport.
“Initially, I was drawn to the innovative, square-ish shape of the BlackBerry Ltd NASDAQ:BBRY TSE:BB Passport. The concept of a larger smartphone that let me “work wide” as opposed to “work narrow” piqued my interest. After having it and discovering it’s packed with features that are useful for businesses and consumers, I think it will do well,” Clarke said when asked to explain her reasoning.
BlackBerry Passport – Crying out for a new pair of Louboutins
Clarke praised the design of the BlackBerry Passport. “The BlackBerry Passport hasn’t felt awkward or oversized. In fact, I’d be more prone to describe the Passport as “sexy.” I recall tweeting that I needed a new pair of black Christian Louboutins to complement my new gadget.
“The only interference I’ve noted is from having long fingernails. I usually keep my nails short, but as they’ve grown out, I’ve had to be more deliberate when using the keyboard. Other than that, it isn’t too big or masculine,” she continued.
The Passport also functions well when performing office tasks away from your desk, Clarke said: “The BlackBerry Passport has added mobility to my document management. There are tasks I used to do exclusively on my laptop that I can now complete from the Passport, like adding information to a spreadsheet.”
Social media popularity
One point that Clarke would like to see improved is an expansion of native apps. Aside from that she has experienced no faults with the smartphone.
The journalist also played up the Passport’s popularity among her social media friends and followers. The BlackBerry Passport “was launched in the Middle East and North Africa region the same week another notable smartphone maker released a new line of devices. I attended both events and posted pictures and facts about both phones on Instagram. The photos of the BlackBerry Passport outperformed its competitor; the black model received 63% more likes on Instagram, while the white Passport received 69% more likes than the other manufacturer’s phone posted that week,” Clarke stated.
If you would like to hear more from Tamara Clarke on why she returned to BlackBerry, you can read the full interview here.