Apple Inc. (NASDAQ:AAPL) is gearing up for the big shopping season by offering holiday gift ideas before Black Friday. The tech giant revamped its online store and sent customers emails on Wednesday morning.

Apple

Holiday shopping season kicks off with Apple’s gift guide

The tagline for the promo is “From one gift come many”. This year’s gift guide offers a range of gift ideas with suggestions on how the gift can really enhance the gift receivers’ life. For instance, an iPad can allow users to choreograph a recital, explore the North Pole, organize a food drive, or take an entire songbook while caroling.

The Mac allows people to edit the next holiday classic, compose a festive tune, and gather the family around generations of family photos. The iPhone allows users to fill more albums with family photos, film the next family movie, and share it all with the world.

Apple TV allows people to watch their most favorite holiday films in high definition, view photos on a larger screen, and fill their house with holiday music. In the spotlight, the website also highlighted printable photo gifts which enable users to create photo books, cards, and calendars. Through December 12th, all photo books will come with free standard shipping. The last day to received express shipping is December 17th.

Gift cards, Beats by Dre, and toys highlighted in the gift guide

Apple’s website also promotes store gift cards which offer the gift choice. Gift cards come in three denomination choices including $25.00, $50.00, and $100.00. The online store also mentions an array of toys and games including Orbotix Ollie. Parrot Bebop Drone, and Parrot MiniDrone Jumping Sumo. There is also mention of Beats by Dre products including headphones, earbuds, and speakers.

In-stock items are available for free 2-day shipping before 5:00 PM eastern standard time. Users can also purchase gifts online and pick up items at the nearest Apple store in one hour. This promotion comes a week and two days before Black Friday kicks of the holiday shopping season. Some Apple retail stores will open at 8:00 AM on November 28th.