The more bad reviews Botto Italian Bistro gets, the better its business. It might sound counterintuitive, but the intent was to be subversive: The California restaurant made national headlines this week with its stated goal to be the worst-reviewed restaurant in Yelp history. Davide Cerretini, who co-owns the Old World-style bistro with his partner, Michele Massimo,…

Meet The Hero Restaurant Owner Who’s Beating Yelp