Sprint Corporation (NYSE:S) strengthen the price competition against its rivals in the wireless industry with its new offering for individuals. The third-largest U.S. wireless carrier started offering new plans for consumers under its new CEO this week.

Sprint Corporation

Sprint $60 Unlimited Plan

Sprint Corporation (NYSE:S) is now offering a $60 unlimited talk, text and data plan for individuals, which is $20 cheaper than the $80 unlimited plan offered by T-Mobile US Inc (NYSE:TMUS).

According to the company, the $60 unlimited plan is available for new and existing Sprint customers starting tomorrow, August 22. Sprint Corporation (NYSE:S) said consumers must bring their own compatible device, purchase a device through the Sprint Easy Pay or they can pay the full retail price to qualify for the plan.

In a statement, Marcelo Claure, CEO of Sprint Corporation (NYSE:S) said, People know Sprint for Unlimited. We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan.” He added that Sprint’s $60 Unlimited Plan is the best-unlimited postpaid plan available in the market.

Sprint Corporation (NYSE:S) emphasized that consumers will be able to save $480 with the $60 Unlimited Plan in two years compared with the $120 savings from the $80 unlimited offering by T-Mobile US Inc (NYSE:TMUS).

Sprint $100 Family Share Pack

Earlier this week, Sprint Corporation (NYSE:S) revealed its new shared data plan, which is two times the high-speed data offered by AT&T Inc (NYSE:T) and Verizon Communications Inc. (NYSE:VZ).

The Sprint $100 Family Share Pack 20GB of data for four lines is cheaper than the $160 10GB data offered by AT&T and Verizon. Sprint Corporation (NYSE:S) is also offering the 20GB shared data lines and unlimited talk for a family of ten lines for only $100 a month until 2015.

“With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value,” said Claure.

T-Mobile referral program

Today, T-Mobile US Inc (NYSE:TMUS) launched a referral program wherein a consumer who would be able to convince someone from a different carrier to transfer to T-Mobile would both get unlimited data for one year without additional fees above their current plan.