Microsoft Corporation (NASDAQ:MSFT) succeeded in attracting a long-time executive from QUALCOMM, Inc. (NASDAQ:QCOM) to join its management team and help the software giant in striking more transactions to expand its presence in the mobile device market.

Satya Nadella Microsoft

Margaret “Peggy” Johnson has been appointed by Microsoft Corporation (NASDAQ:MSFT) to serve as executive vice president of business development.

Johnson to help Microsoft succeed in mobile-first, cloud first world

According to the software giant, Johnson will be responsible in driving strategic business deals and partnerships with key customers, innovation partners, OEMs, key accounts, third-party publishers and industry influencers in different industries.

Johnson will report directly to Satya Nadella, the chief executive officer of Microsoft Corporation (NASDAQ:MSFT). She will start her new role at the software giant on September 1.

In a statement, Johnson said, “I’m thrilled to be joining Microsoft at such a pivotal time for the company and the industry. The opportunity to build new and surprising partnerships to help Microsoft succeed in a mobile-first, cloud-first world is truly exciting, and I look forward to leading these efforts.”

Johnson previously served as executive vice president at QUALCOMM, Inc. (NASDAQ:QCOMM) Technologies and president of global development. She was responsible for commercializing new business opportunities and developing strategic relationships for the chip maker. Johnson worked for Qualcomm for 24 years.

Johnson become the third woman on Microsoft’s team

Johnson is the third woman on the 15-person senior executive team of Microsoft Corporation (NASDAQ:MSFT). Technology companies are confronted with intense pressure regarding workforce diversity.

Nadella said Johnson shares the worldview of the management of Microsoft Corporation (NASDAQ:MSFT), and “she knows what is takes to drive new growth in mobility and cloud”. According to him, “Her experience uniquely positions her to lead Microsoft’s business development efforts, and she will be a great addition to our senior leadership team.”

Nadella is focused on implementing strategies to encourage more customers to use the software and other services of Microsoft Corporation (NASDAQ:MSFT) on mobile devices such as smartphones and tablets.

Early in July, Nadella reshaped the core ambitions and culture at Microsoft Corporation (NASDAQ:MSFT). According to him, the new core focus of the company is to define itself as a“productivity and platform company for the mobile-first and cloud-first world.”