Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) acquired drawElements, a Finnish 3D graphics firm to improve its Android mobile operating system, which is one of the key focus of the search engine giant.
Android operating system dominates the smartphone industry. Approximately 78% of the smartphones was powered by Android in 2013, according to research firm, Gartner.
In a blog post, drawElements indicated that its team will be working with the search engine giant’s Android team over the next few months, and will integrate its technology into the compatibility test suite.
The Finnish 3D graphics firm did not disclose the terms of the acquisition. Some reports suggested the Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) perhaps paid an eight-figure amount to acquired drawElements.
drawElements is owned by employees and companies including Symbio Ltd and Lots Ltd. The Finnish 3D graphics firm launched its business in 2008. Its expertise is analyzing and assessing mobile 3D graphics.
The primary product of drawElement is called dEQP, a powerful toolkit used to benchmark the accuracy, feature conformance and stability of openGL ES and OpenCL GPUs. It allows a detailed comparison between different vendors and GPU architectures. It also provides high-quality tools to analyze and debug any issues discovered by tests. The toolkit also simplifies software development.
Technology observers are speculating that Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) will probably use drawElements for device standardization to ensure that a low fragmentation across all devices powered by Android OS. The search engine-giant will be able to impose strict levels of standardization for 3D graphics with the acquisition of drawElements because it will have the ability to track historical data and compare different GPU platforms.
Google stepping up acquisitions
Google Inc (NASDAQ:GOOG) (NASDAQ:GOOG) is undoubtedly stepping up acquisitions to gain new talents and technology to further enhance its products and services. This year, the search engine giant announced at least ten transactions including the acquisition of Nest Labs for $3.2 billion, Adometry, a marketing analytics firm and Songza, a music streaming service.
There had been reports that Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) was targeting to acquire Spotify, but it did not push through because of two reasons—the pricing was high, and CEO Larry Page was less enthusiastic about it.