Apple Inc. (NASDAQ:AAPL) TV has struck fresh content deals with ABC, AOL, PBS Kids and Willow TV in a bid escalate its presence and replace cable TV. ABC News has designed a video app for Apple TV that will stream current news for 24 hours and viewers will get to see around eight hours of video per day.

Apple TV Time Warner

ABC News positive on collaboration

Video highlights and updates by hours of programs like Good Morning America, Nightline and World News with Diane Sawyer will be provided by ABC. Additionally, latest bits from the nine major markets ABC TV stations in the United States will be available to the viewers.

This video app differs from the one launched back in December, where the viewer had to subscribe a cable first to watch the ABC News. Joe Ruffolo, SVP of ABC News Digital stated that the company is determined to delegate more control of the news to the users. Joe said that it is thrilling to extend leadership and innovation onto an amazing platform like Apple Inc. (NASDAQ:AAPL) TV.

“Utilizing hours of live video each day, opening up our archives, extending our strong local brands, and bringing the trust of ABC News to our users when and where they want it,” said Joe.

Apple TV getting popular

Another video content company, AOL partnered and started a video channel on Apple Inc. (NASDAQ:AAPL) TV that would include over 900,000 videos gathered from the AOL properties like The Huffington Post and TechCrunch along with partners such as New York Times and ESPN. For subscribing to Willow TV one has to pay $15 per month, but other channels like PBS Kids and Flickr app are free of cost. Prominent channels like Netflix, Hulu Plus, ESPN and the History Channel have already joined Apple TV.

Apple Inc. (NASDAQ:AAPL) TV’s popularity is reflected from the fact that it sold 20 million units in 2007, which is in line with that of DirecTV. Competitor Roku stated that it shipped marginally below 8 million units in 2007. Google concealed its sales figure for Chromecast, but SVP Sundarpichai said in March that company has sold millions.

Meanwhile Google is gearing up to give an intense fight to Apple Inc. (NASDAQ:AAPL) TV with Android based set-top streamer, according to a report.  A report in Wall Street Journal states that the new device looks somewhat like Apple TV.