Hasbro, Inc. (NASDAQ:HAS) announced a partnership agreement with 3D Systems Corporation (NYSE:DDD) to develop and commercialize innovative play printers and platforms this year.

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3D Systems and Hasbro: Play experiences powered by 3D printing

Both companies are planning to bring new immersive, creative play experiences for children and their families powered by 3D printing.

Hasbro, Inc. (NASDAQ:HAS) will combine its portfolio of consumer brands, extensive play expertise, and retail reach with the 3D printing products portfolio and perceptual devices of 3D Systems Corporation (NYSE:DDD) to achieve their objective to bring innovative play and co-creation experiences at home and online.

Some of the consumer brands of the toy maker include Transformers, Monopoly, Play-doh, My Little Pony, Magic: The gathering, Nerf, and Littlest Pet Shop.

Brian Goldner, president and CEO of Hasbro, Inc. (NASDAQ:HAS) said, “We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we’re excited to work with 3D Systems, a recognized industry leader in this space.”

Avi Reichental, president and CEO, 3D Systems Corporation (NYSE:DDD) states, “We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing,”

Must-have toys for 2014

During the 111th American International Toy Fair in New York, Hasbro, Inc. (NASDAQ:HAS) introduced its must-have toys this year including Angry Birds Stella, a play house play set game featuring Stella based on the new app from Rovio, Stella and her fierce flock of friends; and Baby Alive My Baby All Gone Baby Doll, which offers full feeding and caregiving experience. The doll is ready to feed, play, and talk with 30 sounds and phrases.

Hasbro, Inc. (NASDAQ:HAS) also unveiled its Disney Princess Castle: Pop-Up Magic Game, Dohvinci Style and Store Vanity Kit, and Furreal Friends Pomp Pom, My Baby Panda Pet, Little imagine Elmo, Little Pet Shop Stryle Set, Marvel Super Hero Mashers, etc.

“Hasbro continues to deliver meaningful and lasting connections between our unparalleled portfolio of multi-platform brands and our consumers around the world,” said John Frascotti, chief marketing officer of the toy company.