Apple Inc. (NASDAQ:AAPL) is finally hitting new year-highs in its share price target, fittingly going into the black stock-wise on Black Friday. Apple has been flirting with year-highs all week long. The previous high was $549, which Apple was at in the very early days of January.

Apple Stock

Noted by 9to5 Mac, today’s new year-high of more than $550 a share comes on a day when retailers are also doing pretty well on Wall Street. Investors seem to be anticipating a strong shopping season, which means good things for Apple Inc. (NASDAQ:AAPL).

Apple offers Black Friday deals

From looking at the Black Friday deals offered by the company, it’s easy to see which products it is more willing to let go for lower prices and which it wants to hold back. None of the iPhone models come with gift cards on Apple’s website, but the brand new iPad Air and the iPad 2 both have details. The iPad Mini also comes with a gift card, although the new Retina iPad Mini is nowhere to be seen on Apple’s discount page.

Supply constraints could be to blame for why the iPad Mini with Retina display is so difficult to find and why Apple chose not to offer deals for it this year. Also the company is close to catching supply for the iPhone 5S up with demand, so the lack of a Black Friday deal suggests Apple wants to keep making headway here. What’s interesting is the lack of an offer on the iPhone 5C, however. Supply wasn’t said to be a problem, but perhaps the handset is selling so well Apple Inc. (NASDAQ:AAPL) didn’t feel that a Black Friday deal was necessary.

Apple positioned well this year

Analysts have gradually become more positive on Apple of late, with some saying the company remains in a good position this holiday shopping season with all the new products. Surveys suggest the iPad might be one of the hot gifts this year, but we will have to wait to see the concrete numbers in January.