Twitter Inc (TWTR) takes steps to grab an even firmer grip on the news industry, hiring NBC News executive Vivian Schiller.
Twitter Inc (TWTR) has announced that it hired Vivian Schiller from NBC to head up its news division. Her title will be Head of News Partnerships, and she will be the first to work in that position because the division is a new one for Twitter. Although her hiring was reported weeks ago, it wasn’t confirmed until today.
Twitter makes announcement on its own feed
Twitter made the revelation on its Twitter feed, of course. Schiller will take on her new position in January, according to the micro-blogging site. While working at NBC, she was one of the strongest advocates for using Twitter as a tool in the news world. Currently Schiller is NBC News’ chief digital officer.
Last year she told The Verge, “In many ways Twitter is much better suited to fast-moving story than a longform piece. We try and drive our audience to experience our journalism in a multitude of ways on their own schedule.”
Schiller to make connections for Twitter
According to The New York Times’ Brian Stelter, Schiller will be in charge of partnerships between Twitter Inc (TWTR) and news organizations like NBC, The New York Times, NPR and others. The job listing posted by the micro-blogging site stated its goal was to make itself “indispensable to newsrooms and journalists.” Schiller will also be making suggestions on how Twitter can do this.
Schiller’s hiring is the latest in a line of several recruitments by Twitter Inc (TWTR) from a variety of fields, including music and others. It highlights just how important the micro-blogging site sees these areas as being to its operation. The more ways Twitter can embed itself into the news environment, the better off it will be.
The company is already well on its way to becoming indispensable to newsrooms. Here at ValueWalk, we rely a lot on Twitter postings. Thanks to Twitter, the world receives news faster than ever. With Schiller’s help, the company can only get even better at doing what it already does.