Apple Inc. (NASDAQ:AAPL) remains head and shoulders above its competitors in the sheer volume of apps available for download through the company’s App Store. While Google’s Play Store is catching up, the Cupertino outfit has always realized that the key to having quality apps available for download is the reward system for developers to not only produce these apps, but to continue to update them as more and more people download them and comment on issues they have. Whether it’s the ironing out of bugs, or additions to the app itself, it’s a key part of the process.
Nokia Corporation (ADR) (NYSE:NOK) is pursuing a similar path with its developers, but the Finnish company is adding a wrinkle to help developers’ growth in Windows smartphone app production.
Essentially, Nokia Corporation (NYSE:NOK) has gamified it’s developer program and has named it “DVLUP.” In doing so it has introduced an incentive program that rewards developers for their work by helping with marketing and distribution support. They’ve “gamified” it by allowing developers to compete in quizzes and contests about Windows Phone development and earning “XP.” Developers then “spend” their XP to get marketing tools and support from the Finnish company.
DVLUP was introduced to users in November of 2012, but nearly a year later it is just being rolled-out to developers worldwide. Developers in 20 countries can sign up for free using a Windows Live ID.
Jason Black of Nokia Corporation (NYSE:NOK), perhaps, describes the program best on the company’s Conversations blog:
Since it first began nearly one year ago, DVLUP has been designed as a rewards program that makes the most of a “gamification” model, whereby members are encouraged to compete—with one another, and to test themselves—earning badges and points (known as XP), completing quizzes and challenges related to app development, and then being able to collect some serious rewards for their hard work.
If you’re a fan of Nokia Corporation (NYSE:NOK) phones—and apps in general—DVLUP leads to numerous high quality apps and games being released on an ongoing basis. As a result, you as an owner of a Nokia device get access to new apps that you know have been made by developers who seriously care about their work.