Netflix, Inc. (NASDAQ:NFLX), the world’s largest online video streaming company, reportedly doubled the number of its subscribers in Canada based on a survey conducted by Canadian research firm, Media Technology Monitor.
Survey reveals big numbers for Netflix streaming
The research firm revealed that the majority (almost everyone) of consumers in Canada watch videos online. Media Technology Monitor surveyed 2,013 consumers between March 6 and April 14, and three out of four (or 75 percent) of the respondents said that they watched videos online over the previous month.
One out of five participants in the survey indicated that they watched content on Netflix, Inc. (NASDAQ:NFLX) over the past month. The result of the survey indicated that the number of subscribers of the online video streaming company increased by 100 percent from a similar survey a year ago.
Media Technology Monitor found that the computer remains the most popular device used by consumers in watching videos online, and video viewing via mobile devices is also increasing. 86 percent of the respondents used a laptop or desktop to watch online videos, while 20 percent used different mobile devices such as tablets, smartphones, and Internet connected TV.
Netflix viewing detail
According to the research firm, 84 percent of the respondents who used Netflix, Inc. (NASDAQ:NFLX) watched a movie or TV show once a week. They also found that 8 percent of the consumers who tried the online video streaming service said they do not like it. Almost 50 percent of the consumers who said the service was not for them used the free trial.
Some of the reasons provided by the consumers who dropped interest in using Netflix, Inc. (NASDAQ:NFLX) include the lack of quality content (36 percent), and they do not use the service often enough to justify the monthly fee (28 percent). 11 percent found the $8 monthly fee too expensive, 5 percent said they experienced technical issues, and 7 percent said they are just checking out the service.
Popularity of Netflix
The research firm found that Netflix, Inc. (NASDAQ:NFLX) is more popular in the Western part of Canada, wherein 40 percent of the respondents in Saskatchewan and 31 percent in Alberta said they used the online video streaming service. The survey also found that 37 percent of the respondents use Netflix to watch videos.
Furthermore, the survey revealed that Netflix, Inc. (NASDAQ:NFLX) is popular among parents with kids under 12 years old. Thirty seven percent (37 percent) are Netflix subscribers. In August, the online video streaming company launched the “Magic School Bus” show to provide additional shows for kids.