Apple Inc. (NASDAQ:AAPL) is about to release the iPhone 5s and the iPhone 5c. The presentation, which is starting in Cupertino at 1 pm EST, is hotly anticipated by swathes of the tech community and huge numbers of investment and finance aficionados alike.

Apple Event Live

The event will probably be live streaming on the Apple Inc. (NASDAQ:AAPL) website, but in case you can’t watch the event we’re going to updating with live commentary on the presentation below. We’re expecting Apple to show us the new iPhone 5s and the new iPhone 5c today, but there are some surprises we’ll be looking forward to mention of.

It’s likely that Apple Inc. (NASDAQ:AAPL) will talk about Apple TV at the event, and the company will probably reveal information about a software or hardware update for the device. Fans looking forward to the advent of true Apple Television, in the form of the iTV, are likely to be disappointed by today’s conference however.

Apple Inc. (NASDAQ:AAPL) is also unlikely to follow in Samsung’s underwhelming footsteps by launching a smart watch today. If Apple is actually working on the iWatch it will probably be the star of its own event.

For investors the big news to watch for will be about China. If the iPhone 5c is full of extra, region specific, goodies that will make it a big seller in the world’s biggest smart phone market, or if the company reveals confirmation of a hotly anticipated deal with China Mobile, shares are likely to be impacted. If today turns out to be a standard iPhone release, historical trends show the stock might pop after the reveal.

For the latest from Apple’s event at Cupertino look out for updates below:

2:26 EST- Looks like the event is completely over. Costello is finished. Have a look at for more analysis of the new iPhone, and input from analysts about the iPhone 5s and the iPhone 5c.

2:24 EST- iPhone 5c will be $549 for the 16GB phone. This is not a cheap iPhone.

2:23 EST- Elvis Costello is doing a third song. This one’s new, but it’s not what Apple Inc. (NASDAQ:AAPL) fans are looking for.

2:22 EST- Apple stock fell through the presentation. No cheap iPhone announced, no big change in tech. Analysts might be impressed from another direction though. We’ll see when the notes come out later. Stock is down 1.5% for the day so far.

2:17 EST- No big reveals today, nothing all that unexpected. The biggest move is the fingerprint scanner and the 64-bit shift. Everything else was expected or small enough to forget outside the Apple Store in Sanford.

2:15 EST- Apple seems to have ended the big day, but there might be one more thing after Elvis Costello finishes. A pretty short presentation this time around.

2:13 EST- they haven’t revealed a preorder date for the iPhone 5s, that could mean supplies are too low for a worldwide rollout, and they don’t want to promise same day release in China and offer preorders in the United States.

2:11 EST- Elvis Costello is on stage, that’s probably not the big hardware announcement.

2:09 EST- Apple is going back to music, this could be the big reveal.

Apple iPhone 5s

2:06 EST- iPhone 5S and 5C available in Stores on September 20. iPhone 5c available all over the world on the date. Preorder for iPhone 5c on September 13. iPhone 5c and iPhone 5s will be in China at launch!

2:06 EST- iPhone 4s is staying on the line,the 8GB is free on contract, the iPhone 5 is no more!

2:05 EST- 16GB $199, 32GB is $299 and 64GB is $399 on contract for 2 years, for the iPhone 5s, no change from the iPhone 5, no 128 GB model. iPhone 4s is free now.

2:03 EST Apple says the fingerprint won’t go to their servers or up into the ilCloud also stays out of most of iOS 7. iOS 7 is back on the stage. Apple says there’s one more thing coming!

2:02 EST- Jony Ive is back on screen, “Your fingerprint is one of the best passes in the world. It’s always with you, and no two are exactly alike.” Thanks Jony!

2:00 EST- Apple is pushing the cloud, and Siri sends data to apple servers for processing, people have got to be asking what

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