Apple Inc. (NASDAQ:AAPL) registered their Passbook icon as a trademark and the U.S. Patent & Trademark Office published it. The icon was approved on July 31 under the number 4,375,163. The new icon was revealed along with the other icons a few months ago. These icons are all part of the new look for iOS 7, revealed in June’s World Wide Developer Conference keynote address.

Apple

Patently Apple explained, “Apple’s registered trademark was originally filed under International Class 009 which officially covers “software related to handheld digital devices; electronic and encoded gift cards; computer software; computer software for personal information management, and data synchronization software”. Below is the new Passbook Icon that will appear in Apple’s upcoming iOS 7 debuting in September. It’s definitely not one of Apple Inc. (NASDAQ:AAPL)’s best designs. But that’s just my opinion.”

Apple Passbook passed over from last year’s release

Apple’s Passbook is a special application that allows users to store their coupons, store discount cards, boarding passes, event tickets, and more. It was designed by Apple Inc. (NASDAQ:AAPL) and introduced last year at the 2012 Worldwide Developers Conference before its September release.

There is little doubt that Apple Inc. (NASDAQ:AAPL) is trying to use their Passbook technology as another selling point for their mobile products, namely the iPhone. In efforts to draw tech consumers away from Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and other Android phones, Apple needs to come up with features that will really sell their products. Only time will tell if consumer interest will increase for Passbook.

Apple Passbook also passed over for fingerprints

Right now, much of the interest for the upcoming iPhone 5S (which is likely to be released in September) is on the fingerprint reader. Such a feature could make iPhones safer and more secure. Just days ago, 9-to-5 Mac shared a leak that confirms a biometric fingerprint sensor. There is a lot to look forward to and I think the best is yet to come. Apple Inc. (NASDAQ:AAPL) fans won’t be disappointed.