The latest Apple Inc. (NASDAQ:AAPL) rumor involves the purported iPhone 5C. Recently, images of a black iPhone 5C surfaced on a Chinese social network but according to Sonny Dickson, the rumor is false.

Apple iPhone 5C

Sonny Dickson explains Apple’s iPhone 5C rumors

Dickson explained, “The photos that accompanied the report (pictured above) even pictured the black rear shell next to Apple Inc. (NASDAQ:AAPL)’s current iPhone 5. Unfortunately, while the pictures and accompanying tall-tale of a “news report” might seem interesting at first, there’s a tiny little problem with the report as a whole: it’s completely false. We can exclusively confirm that not only will Apple Inc. (NASDAQ:AAPL) not offer a black color option for the iPhone 5C when it is expected to go on sale next month, but in fact, they never planned a black color option in the first place.”

It’s predicted that the iPhone 5C will come in five color choices including white, blue, pink, yellow, and green. We’ve seen images of this purported phone time and time again which probably indicates that this rumor is likely true.

Apple to unveil iPhone 5C and iPhone 5S on?

Everyone is expecting Apple Inc. (NSADAQ:AAPL) to unveil the iPhone 5S and iPhone 5C on September 10th, with the release on September 2oth. The iPhone 5S is predicted to be a small upgrade from the iPhone 5 which could make or break sales. Fans are also patiently waiting for the iPhone 6 in hopes that it will be a more significant gadget.

The iPhone has so much going for it, but that could all change fast if Apple Inc. (NASDAQ:AAPL) doesn’t do something to reignite interest in their products. The smartphone market is saturated with phones, most of which are Android. The iPhone is the leading seller in the phone market and it’s possible that the company will stay in the lead thanks to Apple Inc. (NASDAQ:AAPL)’s loyal users, but they will still need to make changes to stay relevant.