Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s Lumia 520 has become the most popular Windows phone in the world according to a report from AdDuplex. Statistics holds importance as Nokia Lumia 520 has dethroned Lumia 920 to become the number one amongst the Windows phones.


Nokia leads the Windows Phone market

AdDuplex, which provides advertising solutions to Windows and Windows phone, published a data revealing Lumia 520 holds 13.13 percent of the total Windows phone market. The report with title ‘AdDuplex Windows Phone Statistics Report for July 2013’ was made in accordance with data collected by the 836 Windows Phone apps running their SDK.

As per data from AdDuplex, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) holds 85 percent of the Windows Phone market. HTC comes at the second spot with 11.5 percent market share. Around 61 percent of Windows phone install base has been captured by Windows 8 phones. Microsoft Corporation (NASDAQ:MSFT) will be in a better position with momentum of Windows Phone 8 rising over Windows Phone 7 figure. Windows Phone 7.X phones cannot be upgraded to Windows Phone 8.

Lumia 520-affordable price and great features

Nokia Lumia 520 is popular because of its affordable price and great features. Along with affordable pricing, Lumia 520 is powered by 1GHz dual core Qualcomm processor and sports a 5MP autofocus camera. Other specs of the phone include 720p video, 512 RAM, GPS and 7 GB Skydrive space.

Popularity of Lumia 520 is a ray of hope for both Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) and Microsoft Corporation (NASDAQ:MSFT), who are struggling to compete with Android and iOS. At present, Windows phone OS is at the third spot in terms of shipment. The first two spots have been taken by Android and iOS.

Windows phone popular in emerging markets

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is seeing a surge in demand of its low priced Lumia models and Microsoft Corporation (NASDAQ:MSFT) is capitalizing on its strategy of pitching the emerging markets. Both Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG)’s android are targeting the developed market, which is why Microsoft’s Windows is gaining a foothold in the developing economies, says a report from TheNextWeb.

However, Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is not behind in following the strategy of selling low priced phones in emerging markets, which could be a risk for Nokia and Windows.